Get Arbeitgeberattraktivität steigern: So geht Employer Branding PDF

Mitten im „War for skills“ müssen Sie Ihr Unternehmen als attraktiven Arbeitgeber positionieren, um die Aufmerksamkeit der potenziellen und der aktuellen Mitarbeiterschaft zu erregen. Dieses booklet hilft Ihnen, Ihre Arbeitgebermarke zu gestalten und zu führen sowie Ihre Arbeitgeberattraktivität zu steigern. Dabei lernen Sie, welche Aspekte zu analysieren sind, um Ihre Arbeitgebermarke zu entwickeln und konkrete Markenattribute und das Arbeitgeberversprechen abzuleiten. So gelingt es Ihnen, sich als attraktiver Arbeitgeber von Ihren Wettbewerbern absetzen und die Voraussetzung für bessere Bewerber, gesteigerte Mitarbeiterbindung und eine spürbar erhöhte Identifikation mit Ihrem Unternehmen als Arbeitgeber zu schaffen.

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Arbeitgeberattraktivität steigern: So geht Employer Branding (German Edition)


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